Avenue is more than a representation company. We are an extension of our hoteliers’ sales office and our success is based on a simple formula. We combine an enthusiastic and committed team with some of the best industry contacts and experience.

We know the corporate, wholesale, conference and incentive market in the UK like no other so we can deliver a total sales and marketing proposition, including PR and private label solutions.

Our team have travelled to the corners of the Earth and all have an extensive background within the luxury hotel segment having previously worked for some of the largest brands in the market place.

Everything we do is bespoke to our clients’ needs and requirements as no two hotels are ever the same!  We pride ourselves in having an in-depth knowledge of our hotels, understanding their USP’s and being able to position them perfectly within the market.


Above all we generate revenue for our hotel partners and this is why we have retained the majority of our clients for many years.  Our grass root activity isn’t rocket science but we do the following activities exceptionally well:


  • Regular face to face sales calls with our extensive database of contacts across all business sectors
  • Bespoke events across the UK including workshops, trainings, dinners and hospitality events
  • Preferred agreements with key UK agencies
  • Representation at international trade shows
  • Organisation of UK sales missions
  • FAM trips
  • Increased social media presence
  • Marketing and PR